Iteca, the organiser of the event, claims a qualitative growth of HOREX. This year’s exhibition included stands of 50 companies from 10 countries such as Belarus, Belgium, Czech Republic, Germany, Italy, Kazakhstan, Russia, Turkey, Ukraine, and United States.
All exhibitors and visitors had a unanimous opinion that HOREX helped to find the best solutions for promotion of goods and services, survey the consumer demand and, importantly, get inspired with new ideas! The 2nd Cooking Congress, held during the exhibition, proved to be an especially long-awaited-for event for chefs and restaurateurs. The very name of the Congress – The Virtuosos of the Kitchen – speaks for itself! Participants of the two-day-long Congress included 83 delegates from 15 cities of Kazakhstan and Kyrgyzstan, and many of them attended three or four lectures. This annual event, co-authored by Iteca and Kazakhstan Association of Chefs, included eight professional master classes by leading chefs of Almaty. The master class New Items in the European Cuisine by Alexander Tregubenko, President of the Association of Chefs, turned out to have most attendees. Notably, the USA Poultry & Egg Export Council (USAPEEC) was general sponsor of the Cooking Congress for the second time, chicken legs for cooking were supplied by Globex International company.
The HOREX 2009 business programme was virtually split into hours for the three days and included wine tasting, workshops on topics such as Increase of Profitability of a Restaurant, Modern Methods of Hotel Management, Hotel Market Development Trends in Kazakhstan, etc. The master classes held at the exhibitors’ stands and open for anyone mostly told about cooking. For example, METRO Cash & Carry Holding used HOREX 2009 to present introduction of the cash and carry format to the Kazakhstani market. Visitors were attracted to the stand by free cooking master classes from Yevgeniy Berdnikov, a famous Russian chef.
According to the questioning of exponents, many exhibiting companies signed contracts and found new business partners during HOREX 2009.
For instance, Vladimir Reutov, Managing Director for Central Asian Region from Vermi Gastro Maschinen LLP (Kazakhstan), said in his interview, “The HoReCa market keeps developing despite the financial crisis, and we are happy to see that our company’ turnover keeps growing thanks, among other factors, to cooperation with Iteca Exhibition Company (for five years already). Over the past three years, our annual growth has been about 20%, which is to a considerable extent due to our participation in exhibitions. In the follow-up of every exhibition, out of 400-500 questionnaires of prospective partners filled in during three days over 30% traditionally become our clients. We consider participation in exhibitions to be one of the most efficient promotion tools in our market of equipment for public catering facilities and place a strong emphasis thereupon”.
Maria Abaseva, Deputy General Director for Sales, Opytniy Stekolniy Zavod LLC (Russia): “Before the exhibition, had dropped to a store to see what’s available... It turned out there were no products made by us, i.e. the region is not aware with our products at all. There are Turkish and French products but no Russian made – although our prices are so much better. Traditionally, the results of the exhibition take 3 to 6 months to be released, so it is still too early to draw conclusions. However, people are already interested in some of our specific collections. Our competitors do have similar products – but when people find out our prices they get surprised and ready to work with us. New items that we brought to Almaty include salad bowls, tea and coffee mugs, as well as our commercial series. I hope the Kazakhstanis will at last have a chance to learn about our products”.
The HOREX 2009 Fact Sheet:
• 35% of exhibitors signed sales contracts during the exhibition;
• 65% of exhibitors said in their questionnaires that during all exhibition days they established 50 to 100 effective contacts, 20% – 100 to 200 contacts, and 15% established 200 to 500 effective contacts.
• during three days of the exhibition, a total of 2,069 visits by specialists were recorded;
• visitors’ questionnaires outlined the following pattern: 63% of specialists annually attend HOREX, while 57% of all visitors said they found what they had been looking for at the exhibition and that the contacts established would help them develop their business;
• 92% of visitors confirmed they would attend the next year’s exhibition.
The next HOREX will take place on 21-23 April 2010.
All exhibitors and visitors had a unanimous opinion that HOREX helped to find the best solutions for promotion of goods and services, survey the consumer demand and, importantly, get inspired with new ideas! The 2nd Cooking Congress, held during the exhibition, proved to be an especially long-awaited-for event for chefs and restaurateurs. The very name of the Congress – The Virtuosos of the Kitchen – speaks for itself! Participants of the two-day-long Congress included 83 delegates from 15 cities of Kazakhstan and Kyrgyzstan, and many of them attended three or four lectures. This annual event, co-authored by Iteca and Kazakhstan Association of Chefs, included eight professional master classes by leading chefs of Almaty. The master class New Items in the European Cuisine by Alexander Tregubenko, President of the Association of Chefs, turned out to have most attendees. Notably, the USA Poultry & Egg Export Council (USAPEEC) was general sponsor of the Cooking Congress for the second time, chicken legs for cooking were supplied by Globex International company.
The HOREX 2009 business programme was virtually split into hours for the three days and included wine tasting, workshops on topics such as Increase of Profitability of a Restaurant, Modern Methods of Hotel Management, Hotel Market Development Trends in Kazakhstan, etc. The master classes held at the exhibitors’ stands and open for anyone mostly told about cooking. For example, METRO Cash & Carry Holding used HOREX 2009 to present introduction of the cash and carry format to the Kazakhstani market. Visitors were attracted to the stand by free cooking master classes from Yevgeniy Berdnikov, a famous Russian chef.
According to the questioning of exponents, many exhibiting companies signed contracts and found new business partners during HOREX 2009.
For instance, Vladimir Reutov, Managing Director for Central Asian Region from Vermi Gastro Maschinen LLP (Kazakhstan), said in his interview, “The HoReCa market keeps developing despite the financial crisis, and we are happy to see that our company’ turnover keeps growing thanks, among other factors, to cooperation with Iteca Exhibition Company (for five years already). Over the past three years, our annual growth has been about 20%, which is to a considerable extent due to our participation in exhibitions. In the follow-up of every exhibition, out of 400-500 questionnaires of prospective partners filled in during three days over 30% traditionally become our clients. We consider participation in exhibitions to be one of the most efficient promotion tools in our market of equipment for public catering facilities and place a strong emphasis thereupon”.
Maria Abaseva, Deputy General Director for Sales, Opytniy Stekolniy Zavod LLC (Russia): “Before the exhibition, had dropped to a store to see what’s available... It turned out there were no products made by us, i.e. the region is not aware with our products at all. There are Turkish and French products but no Russian made – although our prices are so much better. Traditionally, the results of the exhibition take 3 to 6 months to be released, so it is still too early to draw conclusions. However, people are already interested in some of our specific collections. Our competitors do have similar products – but when people find out our prices they get surprised and ready to work with us. New items that we brought to Almaty include salad bowls, tea and coffee mugs, as well as our commercial series. I hope the Kazakhstanis will at last have a chance to learn about our products”.
The HOREX 2009 Fact Sheet:
• 35% of exhibitors signed sales contracts during the exhibition;
• 65% of exhibitors said in their questionnaires that during all exhibition days they established 50 to 100 effective contacts, 20% – 100 to 200 contacts, and 15% established 200 to 500 effective contacts.
• during three days of the exhibition, a total of 2,069 visits by specialists were recorded;
• visitors’ questionnaires outlined the following pattern: 63% of specialists annually attend HOREX, while 57% of all visitors said they found what they had been looking for at the exhibition and that the contacts established would help them develop their business;
• 92% of visitors confirmed they would attend the next year’s exhibition.
The next HOREX will take place on 21-23 April 2010.
Date:
Monday, May 25, 2009
