This year, the exhibition included the record-beating number of exhibiting countries. WorldFood Kazakhstan 2008 brought together more than 300 suppliers and manufacturers from 35 countries. National stands were presented by France, Germany and South Korea.
The exhibitors’ new items could be assessed during the extensive agenda: workshops, presentations, master classes, competitions and tastings. Each stand generously shared new technologies and innovations. DEVELOPMENT became the key word at WorldFood Kazakhstan 2008. A huge number of new names, brands, technologies and products presented at the 11th international exhibition confirms that it remains a leading industrial forum because it lives and develops alongside with it.
Tatyana Trofimenko, Project Director: “The expanded geographical representation of exhibitors demonstrates the world’s interest in new promising agricultural markets. Regular exhibitors were joined by companies from the United Kingdom, Hungary, Egypt, Latvia, Lebanon, Moldova, Monaco, Norway, Slovakia, Slovenia, Switzerland, and South Korea. WorldFood Kazakhstan is now viewed as a platform to share success not only between companies but countries. This year, three countries present their national stands”.
A total of 5,365 visitors were registered during four days, or by 15% more than in the previous year. The questionnaires filled in by visitors showed that 33% of them were interested in WorldFood Tech section, 31% in the main section of WorldFood, 18% – in Ingredients section, and 18% – in AgroWorld section.
A performance assessment showed that 47% of exhibitors concluded sales during the exhibition, 53% of exhibitors established good contacts with 20 and more than 50 companies. Notably, 90% of exhibitors expect to receive feedback from the contacts established during the exhibition within 1-3 months thereafter.
Irina Garifullina, Process Engineer of the Innovative Technology Laboratory, Aromaros-М (Russia): “I am happy to see the annual growth of the exhibition. Every year, the exhibition becomes more interesting, and the number of visitors keeps growing. During the four days we established about 150 good contacts. Our company specialises in production of ingredients – flavours and supplements. At the exhibition, we add to our brand and product awareness, build on our clientele and the product range. We have been exhibiting at WorldFood Kazakhstan for a number of years. Undoubtedly, this exhibition is the best brand promotion, marketing and advertising vehicle. For example, paying due respect to the Kazakhstan cuisine, we included some oriental items, specially for your market, which was duly noticed by our clients”.
Michael Prearo, Sales Manager, FACCO (Italy): “In general, I am happy with my participation in this year’s exhibition. We found some interesting contacts. The equipment supplied by our company is designed for poultry farms. Some enterprises say that as soon as they deal with the issue of credit resources, they will contact us. I believe we will sign a few contracts within 3 months after this exhibition”.
Justin Lengomba, Commercial Representative, Bongard (France): “For more than 20 years, Bongard has confirmed its reputation of a recognised world manufacturer of bakery and confectionary equipment. In Kazakhstan, we only work with a few hypermarkets in Almaty and Astana and a dairy farm so far. We plan to expand our presence and that is why we took part in WorldFood Kazakhstan. I also arranged participation of Bongard in exhibitions in Ukraine and Moldova. This is our first experience in Kazakhstan, and a successful one. Our main goal was achieved: we found clients and distributors. Moreover, we sold all of our demonstration equipment. We presented several models of our equipment here. Paneotrad bread baking technology became the most demanded one”.
As a reminder, WorldFood Kazakhstan was held under the auspices of the Ministry of Agriculture of Kazakhstan, Almaty City Akimat, Kazakhstan Chamber of Commerce and Industry, Kazakhstan Union of Poultry Breeders, Kazakhstan Union of Farmers, and the Ministry of Agriculture, Water Management and Processing Industry of the Kyrgyz Republic.
The exhibition featured numerous activities including a professional tasting of food and alcoholic beverages, The Best Product. The competition jury is headed by Vide President of the Kazakhstan Academy of Nutrition. Of the 77 product names presented for the experts, only 24 were awarded the high title and received medals. By the way, consumers can choose the best products from numerous items thanks to the medal depicted on labels The Best Product of WorldFood Kazakhstan.
The success of the event owes much to a broad coverage of all segments of the food industry. The WorldFood section covered food and beverages, and the AgroWorld section covered agriculture – mostly poultry farming and veterinary science. WorldFood Tech includes suggestions from almost all leading suppliers of equipment for the food industry. Producers and distributors of various ingredients, supplements and spices were united in the Ingredients section.
The event was organised by international exhibition companies Iteca (Kazakhstan) and ITE Group Plc (UK). WorldFood Kazakhstan 2008 was sponsored by Agro-3 and the USA Poultry & Egg Export Council (USAPEEC).
The next WorldFood Kazakhstan will be held on 3-6 November 2009.
The exhibitors’ new items could be assessed during the extensive agenda: workshops, presentations, master classes, competitions and tastings. Each stand generously shared new technologies and innovations. DEVELOPMENT became the key word at WorldFood Kazakhstan 2008. A huge number of new names, brands, technologies and products presented at the 11th international exhibition confirms that it remains a leading industrial forum because it lives and develops alongside with it.
Tatyana Trofimenko, Project Director: “The expanded geographical representation of exhibitors demonstrates the world’s interest in new promising agricultural markets. Regular exhibitors were joined by companies from the United Kingdom, Hungary, Egypt, Latvia, Lebanon, Moldova, Monaco, Norway, Slovakia, Slovenia, Switzerland, and South Korea. WorldFood Kazakhstan is now viewed as a platform to share success not only between companies but countries. This year, three countries present their national stands”.
A total of 5,365 visitors were registered during four days, or by 15% more than in the previous year. The questionnaires filled in by visitors showed that 33% of them were interested in WorldFood Tech section, 31% in the main section of WorldFood, 18% – in Ingredients section, and 18% – in AgroWorld section.
A performance assessment showed that 47% of exhibitors concluded sales during the exhibition, 53% of exhibitors established good contacts with 20 and more than 50 companies. Notably, 90% of exhibitors expect to receive feedback from the contacts established during the exhibition within 1-3 months thereafter.
Irina Garifullina, Process Engineer of the Innovative Technology Laboratory, Aromaros-М (Russia): “I am happy to see the annual growth of the exhibition. Every year, the exhibition becomes more interesting, and the number of visitors keeps growing. During the four days we established about 150 good contacts. Our company specialises in production of ingredients – flavours and supplements. At the exhibition, we add to our brand and product awareness, build on our clientele and the product range. We have been exhibiting at WorldFood Kazakhstan for a number of years. Undoubtedly, this exhibition is the best brand promotion, marketing and advertising vehicle. For example, paying due respect to the Kazakhstan cuisine, we included some oriental items, specially for your market, which was duly noticed by our clients”.
Michael Prearo, Sales Manager, FACCO (Italy): “In general, I am happy with my participation in this year’s exhibition. We found some interesting contacts. The equipment supplied by our company is designed for poultry farms. Some enterprises say that as soon as they deal with the issue of credit resources, they will contact us. I believe we will sign a few contracts within 3 months after this exhibition”.
Justin Lengomba, Commercial Representative, Bongard (France): “For more than 20 years, Bongard has confirmed its reputation of a recognised world manufacturer of bakery and confectionary equipment. In Kazakhstan, we only work with a few hypermarkets in Almaty and Astana and a dairy farm so far. We plan to expand our presence and that is why we took part in WorldFood Kazakhstan. I also arranged participation of Bongard in exhibitions in Ukraine and Moldova. This is our first experience in Kazakhstan, and a successful one. Our main goal was achieved: we found clients and distributors. Moreover, we sold all of our demonstration equipment. We presented several models of our equipment here. Paneotrad bread baking technology became the most demanded one”.
As a reminder, WorldFood Kazakhstan was held under the auspices of the Ministry of Agriculture of Kazakhstan, Almaty City Akimat, Kazakhstan Chamber of Commerce and Industry, Kazakhstan Union of Poultry Breeders, Kazakhstan Union of Farmers, and the Ministry of Agriculture, Water Management and Processing Industry of the Kyrgyz Republic.
The exhibition featured numerous activities including a professional tasting of food and alcoholic beverages, The Best Product. The competition jury is headed by Vide President of the Kazakhstan Academy of Nutrition. Of the 77 product names presented for the experts, only 24 were awarded the high title and received medals. By the way, consumers can choose the best products from numerous items thanks to the medal depicted on labels The Best Product of WorldFood Kazakhstan.
The success of the event owes much to a broad coverage of all segments of the food industry. The WorldFood section covered food and beverages, and the AgroWorld section covered agriculture – mostly poultry farming and veterinary science. WorldFood Tech includes suggestions from almost all leading suppliers of equipment for the food industry. Producers and distributors of various ingredients, supplements and spices were united in the Ingredients section.
The event was organised by international exhibition companies Iteca (Kazakhstan) and ITE Group Plc (UK). WorldFood Kazakhstan 2008 was sponsored by Agro-3 and the USA Poultry & Egg Export Council (USAPEEC).
The next WorldFood Kazakhstan will be held on 3-6 November 2009.
Date:
Friday, November 14, 2008
