The exhibition included a record number of exhibiting countries this year; WorldFood Kazakhstan 2008 brought together more than 300 suppliers and manufacturers from 35 countries. There were also national group stands from France, Germany and South Korea.
Exhibitors’ latest products could be observed during the extensive agenda which included workshops, presentations, master classes, competitions and tasting sessions. ‘Development’ became the buzz word at WorldFood Kazakhstan 2008 and each stand presented new technologies and innovations. A huge number of new names, brands, technologies and products were presented at the 11th international exhibition confirming that it remains a leading industrial forum.
Tatyana Trofimenko, Project Director commented that “The increased geographical representation of exhibitors demonstrates global interest in new and promising agricultural markets.” Regular exhibitors were joined by companies from the United Kingdom, Hungary, Egypt, Latvia, Lebanon, Moldova, Monaco, Norway, Slovakia, Slovenia, Switzerland, and South Korea. WorldFood Kazakhstan is now considered as a platform to share success not only between companies but countries, three countries presented national group stands at this year’s exhibition.
A total of 5,365 visitors registered during four days, 15% more than in the previous year. The questionnaires filled in by visitors showed that 33% of them were interested in attending WorldFood Tech, 31% in WorldFood, 18% in Ingredients and 18% in AgroWorld.
A performance assessment showed that 47% of exhibitors completed sales during the exhibition, 53% of exhibitors established good contacts with more than 20 companies. 90% of exhibitors also expect to receive feedback from contacts established during the exhibition within 3 months of the exhibition.
Irina Garifullina, Process Engineer of the Innovative Technology Laboratory, Aromaros-М in Russia said, “I am happy to see the annual growth of the exhibition. Every year, the exhibition becomes more interesting and the number of visitors keeps growing. During the four days, we established about 150 good contacts. Our company specialises in production of ingredients, flavours and supplements. At the exhibition, we increased our brand and product awareness, built our client base and expanded the product range. We have been exhibiting at WorldFood Kazakhstan for a number of years. This exhibition is the best brand promotion, marketing and advertising tool: For example, to pay respect to the Kazakhstan cuisine, we exhibited some oriental items, especially for your market, which was highly appreciated by our clients”.
Michael Prearo, Sales Manager of FACCO in Italy said, “I am happy I participated in this year’s exhibition. We found some interesting contacts. The equipment supplied by our company is designed for poultry farms. Some companies have said they will contact us as soon as they can source credit and I believe this will result in signing contracts within 3 months after this exhibition”.
Justin Lengomba, Commercial Representative of Bongard in France said, “For more than 20 years, Bongard has confirmed its reputation as a renowned world manufacturer of bakery and confectionary equipment. In Kazakhstan, we only work with a few hypermarkets in Almaty and Astana and a dairy farm so far. We plan to expand our presence in the market and that is why we took part in WorldFood Kazakhstan. I have also arranged for Bongard to participate in exhibitions in Ukraine and Moldova. This is our first exhibition in Kazakhstan and it has been a successful one. Our main goal was achieved - we found clients and distributors. We also sold all of our demonstration equipment, after we presented several models of our equipment here. Paneotrad bread baking technology was the equipment most in demand”.
WorldFood Kazakhstan was held with the support of the Ministry of Agriculture of Kazakhstan, Almaty City Akimat, Kazakhstan Chamber of Commerce and Industry, Kazakhstan Union of Poultry Breeders, Kazakhstan Union of Farmers and the Ministry of Agriculture, Water Management and Processing Industry of the Kyrgyz Republic.
The exhibition featured numerous activities, including ‘The Best Product’ a food and beverage tasting competition in which the jury was headed by the Vice President of the Kazakhstan Academy of Nutrition. Only 24 products were awarded prizes and received medals out of the 77 products which took part in the competition. Consumers could then choose the winning products from numerous items available, as the medal can be displayed on the product labels.
The success of the event owes much to its broad coverage of all segments of the food industry. The WorldFood section covered food and beverages, AgroWorld covered agriculture, which was mostly poultry farming and veterinary science, and WorldFood Tech included leading suppliers of equipment for the food industry. Producers and distributors of various ingredients, supplements and spices were also bought together in the Ingredients section. The event was organised by international exhibition companies Iteca Kazakhstan and ITE Group Plc UK. WorldFood Kazakhstan 2008 was sponsored by Agro-3 and the USA Poultry & Egg Export Council USAPEEC.
The next WorldFood Kazakhstan will be held on 3 - 6 November 2009.
Exhibitors’ latest products could be observed during the extensive agenda which included workshops, presentations, master classes, competitions and tasting sessions. ‘Development’ became the buzz word at WorldFood Kazakhstan 2008 and each stand presented new technologies and innovations. A huge number of new names, brands, technologies and products were presented at the 11th international exhibition confirming that it remains a leading industrial forum.
Tatyana Trofimenko, Project Director commented that “The increased geographical representation of exhibitors demonstrates global interest in new and promising agricultural markets.” Regular exhibitors were joined by companies from the United Kingdom, Hungary, Egypt, Latvia, Lebanon, Moldova, Monaco, Norway, Slovakia, Slovenia, Switzerland, and South Korea. WorldFood Kazakhstan is now considered as a platform to share success not only between companies but countries, three countries presented national group stands at this year’s exhibition.
A total of 5,365 visitors registered during four days, 15% more than in the previous year. The questionnaires filled in by visitors showed that 33% of them were interested in attending WorldFood Tech, 31% in WorldFood, 18% in Ingredients and 18% in AgroWorld.
A performance assessment showed that 47% of exhibitors completed sales during the exhibition, 53% of exhibitors established good contacts with more than 20 companies. 90% of exhibitors also expect to receive feedback from contacts established during the exhibition within 3 months of the exhibition.
Irina Garifullina, Process Engineer of the Innovative Technology Laboratory, Aromaros-М in Russia said, “I am happy to see the annual growth of the exhibition. Every year, the exhibition becomes more interesting and the number of visitors keeps growing. During the four days, we established about 150 good contacts. Our company specialises in production of ingredients, flavours and supplements. At the exhibition, we increased our brand and product awareness, built our client base and expanded the product range. We have been exhibiting at WorldFood Kazakhstan for a number of years. This exhibition is the best brand promotion, marketing and advertising tool: For example, to pay respect to the Kazakhstan cuisine, we exhibited some oriental items, especially for your market, which was highly appreciated by our clients”.
Michael Prearo, Sales Manager of FACCO in Italy said, “I am happy I participated in this year’s exhibition. We found some interesting contacts. The equipment supplied by our company is designed for poultry farms. Some companies have said they will contact us as soon as they can source credit and I believe this will result in signing contracts within 3 months after this exhibition”.
Justin Lengomba, Commercial Representative of Bongard in France said, “For more than 20 years, Bongard has confirmed its reputation as a renowned world manufacturer of bakery and confectionary equipment. In Kazakhstan, we only work with a few hypermarkets in Almaty and Astana and a dairy farm so far. We plan to expand our presence in the market and that is why we took part in WorldFood Kazakhstan. I have also arranged for Bongard to participate in exhibitions in Ukraine and Moldova. This is our first exhibition in Kazakhstan and it has been a successful one. Our main goal was achieved - we found clients and distributors. We also sold all of our demonstration equipment, after we presented several models of our equipment here. Paneotrad bread baking technology was the equipment most in demand”.
WorldFood Kazakhstan was held with the support of the Ministry of Agriculture of Kazakhstan, Almaty City Akimat, Kazakhstan Chamber of Commerce and Industry, Kazakhstan Union of Poultry Breeders, Kazakhstan Union of Farmers and the Ministry of Agriculture, Water Management and Processing Industry of the Kyrgyz Republic.
The exhibition featured numerous activities, including ‘The Best Product’ a food and beverage tasting competition in which the jury was headed by the Vice President of the Kazakhstan Academy of Nutrition. Only 24 products were awarded prizes and received medals out of the 77 products which took part in the competition. Consumers could then choose the winning products from numerous items available, as the medal can be displayed on the product labels.
The success of the event owes much to its broad coverage of all segments of the food industry. The WorldFood section covered food and beverages, AgroWorld covered agriculture, which was mostly poultry farming and veterinary science, and WorldFood Tech included leading suppliers of equipment for the food industry. Producers and distributors of various ingredients, supplements and spices were also bought together in the Ingredients section. The event was organised by international exhibition companies Iteca Kazakhstan and ITE Group Plc UK. WorldFood Kazakhstan 2008 was sponsored by Agro-3 and the USA Poultry & Egg Export Council USAPEEC.
The next WorldFood Kazakhstan will be held on 3 - 6 November 2009.
Date:
Wednesday, November 19, 2008
