Advertising Campaign to Attract Visitors to Horex 2010
- Direct delivery of 10,000 invitation tickets all over Kazakhstan, Uzbekistan, Kyrgyzstan, and Russia
- Distribution of information and invitation tickets in all akimats and food industry departments in Kazakhstan
- Distribution of information and invitation tickets in all embassies and consulates of foreign states in Kazakhstan
- Faxing the exhibition workshop agenda all over Kazakhstan, Uzbekistan, Kyrgyzstan and Russia
- Video clips on screens in main streets of Almaty
- Advertising on radio
- Promo campaigns in business centres, supermarkets, cafes, restaurants, hotels, and bars
- Advertising in newspapers and specialised magazines of Kazakhstan and the C.I.S.
- Advertising on specialised sites
- Promotion at other international exhibitions
- Barter for placement of advertising modules in catalogues and on sites of other specialised exhibitions
- A press conference
- Distribution of information about the exhibition via the Kazakhstan Association of Hotels and Restaurants and Association of Chefs of Kazakhstan
- Placing PR-articles in specialised magazines with results of the exhibition
